Bank Ready Marketing Plan

At Cedric Burl & Company, we specialize in crafting bank-ready marketing plans tailored to meet the unique needs of your business. This service does not replace the business plan; instead, it strengthens the business plan to show investors or bankers that you have thoroughly examined what needs to be done to market your business effectively. With our expertise in startups and established companies, we provide comprehensive strategies to help you achieve your financial goals.

Our Services

For Startups

Launching a new venture and need a solid marketing plan to secure funding and propel your business forward? Our team at Cedric Burl & Company is here to assist you every step of the way. From market research to branding strategies and digital marketing campaigns, we offer a complete suite of services to give your startup the competitive edge it needs.

Price: $6,200.00

We provide detailed reports that reverse engineer the strategy to generate a determined amount of income for the forecasted year. Our research includes extensive analysis, but here are seven key elements to give you a feel of what is being done:

1. Market Analysis: Assessing industry trends, market size, and growth potential.

2. Competitor Analysis: Identifying strengths, weaknesses, opportunities, and threats posed by competitors.

3. Target Audience: Defining your ideal customer profile and understanding their needs and behaviors.

4. Product/Service Positioning: Crafting a unique value proposition to differentiate your offering.

5. Marketing Channels: Determining the most effective platforms for reaching your target audience.

6. Budget Allocation: Estimating costs for various marketing activities and resources.

7. Performance Metrics: Establishing key performance indicators to measure success.

This comprehensive approach helps pinpoint a realistic budget and create a plan to achieve the forecasted amount.

For Established Companies

For businesses with existing financials and prior marketing strategies, we offer detailed SWOT audits to assess your current standing and outline a strategic direction for future growth. Whether you're looking to expand market reach, boost revenues, or enhance brand visibility, our experts provide actionable insights and recommendations to achieve your objectives.

Price: $15,320

We provide detailed reports that reverse engineer the strategy to generate a determined amount of income for the forecasted year, taking into account prior marketing spend and new competition. Our research includes extensive analysis, but here are seven key elements to give you a clear understanding of our research and strategy:

1. Current Performance Review: Analyzing past marketing efforts and their results.

2. Market Trends: Identifying emerging trends and potential market shifts.

3. Competitor Benchmarking: Evaluating your competitors' strategies and performance.

4. Customer Insights: Understanding your current customer base and their evolving needs.

5. Strategic Opportunities: Identifying areas for growth and improvement.

6. Resource Allocation: Recommending optimal use of your marketing budget.

7. Success Metrics: Defining measurable goals to track progress.

This approach helps pinpoint a realistic budget and create a plan to achieve the forecasted amount.

Example Scenario

Consider a high-end clothing brand started by a famous artist aiming to gross $15 million over the next three years. Through our detailed SWOT audit process, we would identify key areas for improvement and outline a comprehensive strategy to help you reach your target.

Investment Needed:

Based on our analysis, the company might need to allocate approximately $3 million over three years to achieve the $15 million revenue goal. The breakdown of the annual spend would be as follows:

Year 1: $1 million

Digital Marketing Campaigns: $400,000

Website Optimization: $150,000

Thought Leadership Initiatives: $250,000

Additional Resources: $200,000

Year 2: $1 million

Digital Marketing Campaigns: $450,000

Website Optimization: $100,000

Thought Leadership Initiatives: $250,000

Additional Resources: $200,000

Year 3: $1 million

Digital Marketing Campaigns: $500,000

Website Optimization: $100,000

Thought Leadership Initiatives: $200,000

Additional Resources: $200,000

Return on Investment (ROI):

By implementing our recommended strategies, the company can expect to see a significant ROI. Over the three years, the expected revenue would be $15 million against a $3 million investment. This represents a 400% return on the marketing spend. Our team will continuously monitor and optimize the campaigns to ensure maximum efficiency and results.

Why Banks and Investors Appreciate These Reports

Banks and investors highly value comprehensive marketing plans that demonstrate a thorough understanding of market dynamics and a strategic approach to achieving business goals. These reports show that you have a clear roadmap for growth and profitability, which reduces the risk for investors and lenders. Detailed marketing plans provide insights into how the allocated budget will be used effectively, ensuring that the capital raised will be put to good use to generate returns.

At Cedric Burl & Company, we always insist that serious entrepreneurs complete these detailed marketing plans, especially if they are looking to raise capital with us. This is a crucial part of the capital raise process, as it reassures investors and banks that the business is well-prepared and strategically positioned for success.

Please note the service takes 30 to 45 days to complete and is over 200 pages, depending on the business needs.

Why Choose Cedric Burl & Company?

Experienced Team: Gain access to seasoned professionals with extensive experience in marketing strategy development and execution.

Cost-Effective Solutions: Enjoy the benefits of a full marketing department without additional hires, saving you time and resources.

Professional Image: Present your business as a larger and more established entity, enhancing your market credibility.

Tailored Strategies: We understand budget constraints and craft personalized strategies that deliver maximum impact within your financial limitations.

Continuous Support: Our dedicated support team is available 24/7/365 to address any issues or concerns you may encounter.

Scalable Services: As your business grows, we offer the flexibility to add more services and scale up your marketing efforts according to your evolving needs.

Get Started Today!

These are just a few areas we will address; we are not here to spell out the complete proprietary system and services. However, we can reassure you that you will clearly understand the type of budget you need for your business. When we raise capital, this is a crucial part of the capital raise for serious entrepreneurs and business owners.

You can choose to take the plan and market the business yourself with a team you put together, or continue to work with us and we implement the plan for you. It's your choice.